12PM Studios is a lifestyle and luxury eyewear label started in 2025 by Jeneé Naylor and Joshua Prieto. The company sells designer-quality sunglasses, optical frames and lifestyle accessories built around the idea of quiet luxury. Frames carry architectural detailing and an editorial look, and the construction is high quality, with CR-39 lenses among the materials used.
Shoppers can choose from styles cut for women, for men and for unisex wear, and several frame styles take their names from world cities such as NYC and London. The range covers fashion sunglasses, prescription glasses and blue light glasses, so a customer can match a frame to how they plan to wear it, with lifestyle accessories rounding out the assortment.
Orders within the U.S. travel free by standard shipping once the total is over $175; below that, standard shipping costs $8.95. Payment can be made with PayPal or Apple Pay. Digital gift cards are sold on the website in a range of amounts and give immediate access to the brand's latest eyewear and exclusive releases. New customers can take 15% off a first order after visiting the Shop All collection.