Aligne is a womenswear label working out of East London, making contemporary clothes with an eye on both modern style and sustainability. Its range is tightly edited rather than sprawling: tailored blazers, denim, outerwear, dresses and structured suits all feature, cut cleanly and designed to be versatile so pieces stay wearable beyond a single season. The idea behind it is timelessness rather than trend-chasing, and the label leans on transparency about how its clothes are made, urging shoppers to buy less and choose better instead of following fast fashion.
Visa, PayPal, Apple Pay and Google Pay are all accepted. Shipping costs nothing once an order reaches a set spend, and members of the loyalty programme who are logged into their accounts can unlock perks such as free next-day delivery.
Returns are taken within 30 days as long as items come back unworn with their labels and tags still attached. UK customers pay £3 to send something back and those in the US or EU pay £7, with refunds going to the original payment method 7-10 days later. Final sale items are not eligible for exchange. Returns are started through the brand's returns portal.
Digital gift cards start at 30, or the local currency equivalent, and are sold on the website, where the latest collections are also shown. Its loyalty scheme, The List, offers points, tiered membership and extra perks, and for now is limited to UK customers. Students can verify their status through Student Beans for a discount on a first order, and members receive a birthday reward. The brand also keeps a presence on Instagram, Facebook, TikTok, Pinterest and LinkedIn.
