BOROUX is a Pueblo, Colorado company that makes gravity-fed water filtration systems out of stainless steel. Its lineup, which includes the BOROUX Legacy, is built to pull contaminants such as microplastics and heavy metals out of drinking water through an advanced filtration process. Because the filters run without electricity or plumbing, they can be set up in a kitchen, a cabin or an off-grid setting with little fuss. The company puts weight on durability and safety, using lead-free materials and protective technology in its designs.
Shoppers can pay with PayPal, Google Pay or Apple Pay. Orders over $60 ship free within the United States, and international orders ship free as well, though duties and taxes are not covered. Gift cards sit alongside accessories and replacement parts in the catalog. Filters are meant to be swapped on a schedule, generally every 3-6 months depending on the model and how much it is used, and they are pitched as a way to cut down on bottled water and plastic waste.
BOROUX runs several savings programs. Members of its loyalty program get exclusive deals and up to 10% extra off purchases. Military members, veterans, reservists, first responders, government employees, K-12 and higher education teachers and their families can verify through GovX to receive a discount, and a referral program lets customers pass personalized codes to friends and family and earn up to a 15% commission on the sales those referrals generate. The company backs its products with customer support and a satisfaction guarantee.
