Kool is an American cigarette brand built around menthol, launched in 1933 and now owned by ITG Brands LLC, which operates as part of Imperial Tobacco Company. Its menthol lineup includes KOOL GREEN and KOOL LUXE, offered in Filter Kings and Super Longs formats. Responding to shifting market expectations, the brand has also added non-menthol cigarettes to comply with flavored tobacco regulations in certain states.
The brand's origins trace to Brown & Williamson, the company that introduced Kool and later merged with R.J. Reynolds; Kool moved to ITG Brands in 2015 as part of the divestitures connected to the Reynolds-Lorillard merger. Menthol cigarettes of this kind take their cooling sensation from menthol added to the tobacco, a style that has long occupied a distinct place in the American market.
Those who register on the brand's site can reach digital tobacco coupons, a rewards program in which purchases earn points toward savings, and content written for adult tobacco consumers.