Laneige is a South Korean beauty company owned by Amorepacific and built around hydration-focused skincare and makeup. The brand launched in 1994, and its name comes from the French la neige, meaning snow. Most of what it makes falls into the everyday cosmetics category: moisturizers, toners, essences, creams, cleansers and masks, alongside lip care, foundations and cushion compacts. Water-based science sits at the center of how the products are developed.
The official website sells the range directly to customers, from the well-known Lip Sleeping Mask and Water Bank Moisturizer to newer releases, and it is where exclusive product launches show up. Formulas are made for a range of skin types, with an emphasis on keeping skin hydrated. Shoppers in all 50 U.S. states can order from the site.
UPS ground shipping is free on orders over $50 within the contiguous United States, while shipments to Alaska and Hawaii, and orders under $50, carry a fee. Laneige Dewy Skin Rewards is the loyalty program: free to join, with bonus points at sign-up, points earned on purchases and referrals, and 100 points redeemable for 5 USD off. Members who add a birthday to their profile receive a birthday reward, and tiered benefits build as points accumulate. A referral program gives a friend $15 off a first order of $60 or more while the referrer earns 300 points. Students can verify through Student Beans for about 15% off, military members and their families can verify through SheerID for 10% off, and new customers who sign up for email or text can take 15% off a first order.
