Lick is an online home decorating retailer built around premium designer paints with rich, durable finishes and a broad spectrum of colours, sold alongside modern and contemporary wallpapers that add character to a room. The range also carries the essentials a project needs, from brushes and rollers to preparation kits, and the products are designed to keep environmental impact low while still performing well. Homeowners, interior designers and DIY enthusiasts are the customers it serves. The company is British and based in London, where it was started in 2020 by Lucas London and Sam Bradley.
Ordering happens through the website, which is easy to use, and everything for a decorating project can be bought from home. Samples are shipped free, and delivery costs nothing on orders over £50, although charges and thresholds can differ by location and by promotion. Payment can be made with Visa, Mastercard, Amex, Maestro, PayPal, Google Pay or Klarna.
Unwanted items can go back within 14 days as long as they are unopened and still in their original packaging, and the money is refunded to the original payment method. Savings arrive from several directions: newsletter subscribers get a first order discount, teachers and education staff reach discounts through the Discounts for Teachers programme, NHS staff and healthcare workers get around 15% through services such as Health Service Discounts and Blue Light Card, design students can obtain trade discounts under the Lick Design Programme, and referring a friend has brought a 25% off code for that friend plus incentives for the referrer. Registered members and subscribers may also see birthday rewards, and staff get a one-off £300 product allowance after probation together with a 25% code for friends and family. Lick can be followed on Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn and TikTok.
