Lomo was founded in early 2000, when the Internet was still in its infancy, and few people sold the device through websites. At that time, it focused on the production of diving suits, and decided to become one of the first people to sell diving suits online. It decides that direct selling is the best way to sell its products. Avoiding traditional distribution and retailing will enable it to sell its products at much lower cost than other ways. At first, Lomo had a small industrial sector in Eastern Glasgow for storage, and from a managerial point of view, it worked at home. This helped it reduce costs in the first few years until it opened its first shop in Glasgow's West End in 2003.