Old Row is an online store selling casual apparel built around a Southern lifestyle, from pocket tees and hoodies to hats and other accessories. The clothing leans heavily on vintage-inspired graphics, and much of it is grouped into collections such as Legends, Rad Chicks and Old Row Outdoors, which aim to balance comfort with style.
Shoppers can pick up pieces like the classic circular logo pocket T-shirt, performance polos and shirts built around particular themes. The designs set out to blend traditional Southern culture with a modern feel, which is part of why college students and people who dress casually gravitate toward them.
Google Pay and Apple Pay are both accepted. Standard shipping comes free on US orders over $95, and digital gift cards can be bought on the site and arrive by email. Items can go back within 14 days provided they are unused and in original condition, either for a refund or an exchange, with money returned to the original form of payment or issued as store credit within 1-3 business days. A $7.50 charge covers a return of any number of items and is waived when the refund is taken as a store gift card.
Savings are set aside for select groups. Teachers, military members, veterans, first responders, healthcare workers and emergency service personnel can take up to 15% off after verifying through GovX ID, while new members get 15% off a first order, applied automatically at checkout. Members of the loyalty program receive additional discounts of up to $39.99 as a nudge toward repeat purchases. Old Row also keeps accounts on Facebook, Twitter, Instagram and TikTok.