PFF, short for Pro Football Focus, is a sports analytics company devoted to close study of professional and college football. Neil Hornsby started the business in 2007, and it now operates out of Cincinnati, Ohio, with Cris Collinsworth as its majority owner. Its analysts watch and grade every player on every play, turning those observations into 0-100 ratings and a deep set of advanced statistics.
The company's work reaches several audiences. NFL and NCAA teams use the data in their own evaluations, media outlets lean on it for coverage, and betting markets treat it as a reference point. Supporters of the game follow the same material through the PFF+ subscription, which bundles in-depth numbers with fantasy football tools and extra features.
PFF sells access to a digital platform, so subscribers sign up online and receive their content through the site and its apps rather than a shipped package. Payment runs through ordinary card and online checkout options. Shoppers in the military, first responder and student communities can apply for reduced pricing, and a group rate is also available.
