Because Skiddle believes that true music fans should have a fairer and smarter way to discover the music they enjoy. Music lovers should be given a fairer and more flexible way to experience the music they like. He can never get the show he wants, they always seem to sell out, nothing is more frustrating than missing tickets to the events you want to see, and they understand that better than anyone. Skiddle offers personalized newsletters and artist notifications so you're always on pulse with music you care about, as well as providing waiting lists for sold-out shows just to get the tickets you want for the competition. He should reward his loyalty to all music lovers please, they understand how special it is that you don't want to be bombarded with information that you are not interested in.