Vionic designs its footwear around lower limb biomechanics, and the orthopedic approach is meant to put pain relief within easier reach. The clientele stretches from children to athletes, and the products tackle a range of foot complaints. Sandals, sneakers, boots, slippers and loafers in the line are built with Vio-Motion technology, and the biomechanically engineered footbeds are shaped to support natural alignment and to ease troubles such as plantar fasciitis, knee pain and back pain. Plenty of the styles carry endorsement from the American Podiatric Medical Association.
The company began in 1991, started by Phillip Vasyli, an Australian podiatrist, and its footwear was first sold under the Orthaheel name before becoming Vionic in 2013. Payment on the UK site can be made with Visa, Mastercard or PayPal, and gift cards bought there are redeemed there as well; questions go to 0800 193 1800. Shipping is a flat £5.99 for next working day delivery, while email signup promotions occasionally cover shipping on a first order. New subscribers receive 10% off a first order, usually applied to the next order placed after joining the newsletter, and healthcare and emergency workers can often get discounts through the Blue Light Card platform. Orders may go back by mail within 30 days for a full refund, excluding the original shipping costs, using a prepaid label or a "Print in Store" QR code with Evri; items need their original packaging and exchanges are not offered.
Sole Circle Rewards is the loyalty scheme, with points earned on purchases and other interactions; it runs on the global platform at vionicshoes.com and an account is required. Vionic also keeps a presence on Facebook, Twitter, YouTube and Instagram.
