Willow is a baby and maternity company that makes wearable breast pumps for mothers who want to pump without putting their day on hold. The range includes the Willow 360 and Willow Go, both hands-free and leak-proof, and both pair with an app so pumping can happen discreetly wherever a mother is. Milk storage bags and cleaning products round out the accessories, and the company pairs its products with support and educational resources that help customers work through their options. Willow was founded in 2014 and is headquartered in Mountain View, California, and it put one of the first spill-proof in-bra pumps on the market in 2016.
Payment can be made with PayPal, Google Pay or Visa. Pumps are often covered by insurance benefits, and HSA and FSA funds can be used toward them. Shipping is free by ground on breast pump orders, and US orders over $50 also ship at no charge, apart from Hawaii, Alaska and the territories.
Returns cost nothing and can be made within 365 days, as long as the item comes back undamaged and clean. Gift cards are sold electronically and can be spent sitewide on pumps and accessories, and shoppers can also share a referral link or verify eligibility for the Everyday Heroes program through ID.me. Willow keeps accounts on Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn and TikTok.
