This company is called BX Vapor. She is a child for the founder. So it means the whole world to her, you can see that she even appears in the logo. All of the liquids BX Vapor uses do not contain diacetyl/AP or artificial sweeteners/additives. She strongly disagrees with any artificial sweeteners and additives because she thinks they only damage the juice. They will stick to the coils, and over time they will make the taste lighter, make the taste strange, and make you worry about unnecessary things in your health. She likes her juice as simple and high quality ingredients as possible. Vegetable glycerin, propylene glycol, seasonings and nicotine (if needed) are the only ingredients in the juice made by it.