Noah NYC is an American men's wear brand founded and led by Brandon Babbenson. Its headquarters are based in the Soho district of New York City, where its flagship store is also located. At its core lies Brandon's distinctive vision, which fuses skateboarding, surfing and music culture with a unique appreciation for traditional menswear. Established to bring this vision to life, Noah NYC commits to excellence and originality in its craftsmanship, refusing to compromise on quality or integrity. Moreover, the brand is outspoken in advocating against unethical practices in the fashion industry while prioritizing respect for humans over maximizing profits - they manufacture their apparel only in certified factories and contribute a portion of their earnings towards causes they support.