At Now That's Lingerie, they believe that some of the most important things in life are learned through experience. With over 30 years of devotion to their loyal customers, they've excelled in both bra fittings and personalized service. Nineteen years ago, they transitioned from a brick-and-mortar retail lingerie boutique in Montreal, Canada, to an online business, steadily building their client base and reputation. Their claim to fame is their resident bra doctor who will be quick to answer any of your bra fitting questions and help guide you to the perfect bra size and shape. While other larger online retailers may strike you as little more than an order number, they strive to bring the personalization, humanity and unique touch of lingerie boutiques to the convenience of their easy-to-navigate online stores.

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