Frieze stands out among today's art events as one of the most cutting edge. Bringing together over 150 galleries from around the globe, it quickly became a must-attend since its incarnation in 2003 at London's Regent's Park, attracting collectors from every corner of the world. An unusual departure from existing art fairs that were typically named after the city they took place in, this event was given its unique moniker by founders and publishers of the British art magazine Frieze - Amanda Sharp and Matthew Sloter - wanting to honour the magazine. Since then, it has become the leading contemporary art show globally and is widely recognized as one of Europe's four major art fairs, even surpassing Cologne International Art Fair. As such, it remains highly popular and a benchmark for today's art market.

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